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The Fractional Sales Leader

Founder led to

team enabled sales

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ABOUT US
The Fractional Sales Leader helps founders of B2B tech companies, agencies, law firms, and consultancies transition from founder-led to team-driven sales strategies. We specialize in building scalable sales systems that drive 25–40% year-over-year growth—without needing external capital.

As part of this, we support companies in embedding AI into their sales operations. Not to replace salespeople, but to take over the repetitive, time-consuming tasks that usually slows them down, freeing up creative resources to focus on what they do best: selling. From AI-assisted CRM automation to lead enrichment and smart sequencing, we help sales teams operate faster, smarter, and more effectively.

With fractional sales leadership, operational expertise, and a hands-on approach, we work alongside founders and commercial teams to build high-performing teams, implement proven processes, and capture the full potential of AI-enhanced selling. Your journey to scalable, modern growth starts here.
ABOUT US
SERVICES

AI and Sales: a redesigned strategy

Uncover where AI can elevate your sales strategy. We review your approach, tools, and targets. Together we deliver a tailored action plan to streamline operations and boost revenue through smart AI automations.

Fractional Sales Leadership

Transition from founder-led to team-enabled sales with our Fractional Sales Leadership. We build scalable systems, build sales and marketing teams, and prepare for long-term hand-off.

Sales Coaching

Enhance focus and results with our Sales Coaching. We bring clarity and strategic advice to your regular sales meetings, driving impactful revenue activities.

Read more about our services
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LATEST PROJECTS

Metabolic

A leading sustainability consultancy struggling to enable their team to achieve sales targets. We got them back on track, using the same language and processes, achieving a 25% growth.

Tropos.io

A cloud infrastructure company where the founder was the sales bottle neck. We supported Tropos in creating a road map to move from founder led to team enabled sales.

Q Plastics

From a collection of written notes, incoming emails and phone calls, to a structured process of handling deals and creating a 4x faster turn around in deal cycles.

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WE BRING ALL THE RIGHT SALES EXPERTISE AND TOOLING

From CRMs to AI-powered sales tools, we set you up with the right tech stack, playbooks, and workflows. Everything your team needs to move from founder-led selling to a scalable, AI-enabled sales operation.
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Clients
We work with founder and founder teams across Europe. Our ideal client has a product or service market fit in a B2B tech oriented market, with a revenue of over 1M EUR per year. 

General Terms & Conditions

This is the way we operate and what you can expect working with us.
Link to GT&C.

 

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