We support founders transition from founder-led sales to scalable, team-driven growth,
creating sustainable success without reliance on external capital.
creating sustainable success without reliance on external capital.
Empowering Founders,
Enabling Teams
Enabling Teams
Our Vision on Sales
The Fractional Sales Leader was founded on the belief that B2B company founders and partners can scale with purpose and without relying on venture capital, loans, or debt. We believe any company past €1M in revenue can grow into a resilient, €10M+ business, if it overcomes the bottleneck of founder-led sales.
Pre-€ 2M company revenue is often achieved by founder relying on deep product knowledge, personal networks, and founder conviction. But as the business grows, that model no longer scales. That’s where we step in.
Our mission is to help founders shift from doing sales to leading a sales organization by combining human creativity with the structured, scalable power of AI. From CRM workflows to outreach automation with AI, we help reduce friction, accelerate cycles, and drive 25–40% annual growth.
In short: we help founders move from the frontlines to leading with clarity, focus, and scale.
What we do
We work with tech companies, software firms, consultancies and law firms in the €2-8M revenue range to professionalize and scale their sales efforts. Our core service is fractional sales leadership, where we embed with your team for 6–12 months to build a repeatable sales engine.This includes:
- Redesigning sales strategies with AI in mind
- Embedding automation into CRM and prospecting workflows
- Enabling sales teams with the right tools, data, and messaging
- Laying the foundation for long-term performance through team enablement
Once the system is running, we help you scale through secondment of experienced sales professionals who continue to drive execution and results.
Why Choose Us?
When sales success still depends on the founder or partner group, it becomes a ceiling to growth. We help remove that ceiling. Our approach is not just advisory. We roll up our sleeves and implement the processes, tools, and AI integrations that deliver lasting results.We’re not here to replace your team, we help you build one that sells smarter and faster with the help of AI and proven operational strategies.
Who do we typically work with?
We support founders and leadership teams of B2B-focused businesses: agencies, SaaS companies, law firms, and consultancies. Companies generating €2–8M in revenue. They often find themselves asking:
- “How do I hand over sales without dropping performance?”
- “What should a team-led, AI-enabled sales engine look like?”
- “Where do we even begin?”
That’s where we come in, with clarity, structure, and execution.
Our Approach
- Fractional Sales Leadership: interim leadership to build your sales strategy, team, and AI-enablement roadmap.
- AI-Enabled Team Setup: from CRM to cold outreach, we integrate AI where it drives efficiency and frees your team to sell.
- Enablement & Execution: we equip your team with playbooks, tooling, and training that actually gets used.
- Secondment for Continuity: after setup, we ensure success continues by seconding experienced sales leaders into your team.
Join us, won't you?
We are a fairly small, flexible boutique consulting. We work with a flexible group of experienced sales and marketing professionals. Send us your resume and explore if there is something we can build on.